Fashion Nova is an American fast fashion retail company.
Fashion Nova was founded in 2006 by its CEO Richard Saghian. He started his career in the retail industry by working at his father’s clothing boutique located in Los Angeles. Fashion Nova opened its first location in Panorama City, Los Angeles, inside the Panorama Mall, selling inexpensive “club-wear” attire. In 2013, he launched the e-commerce website for Fashion Nova.
In November 2018, Fashion Nova released its line with rapper Cardi B.The collection launched at a “Party with Cardi” event, with performances by Cardi B, Saweetie, and Brianna Perry. It was a very successful launch, selling out in seconds.Since this collaboration, Fashion Nova has been sponsored by many celebrities and influencers such as Teyana Taylor, Blac Chyna, and Christina Milian. The store has a seasonal Halloween costume line, making its items debut alongside its most popular ambassadors at Halloween events.